Makeup tips
How to make waterproof makeup actually last 24 hours
Prep, layer and seal like a pro so your base survives humidity, tears, workouts and a full double shift.
5 min read
Read articleFlash sale ends in
08hrs:00min:00sec
Up to 30% off the Holy Grail Collection
Waterproof · Smudge-proof · 24-hour wear
The Holy Grail Collection
Makeup that stays as long as you do.
Aura Beauty Co. formulates luxury colour that survives tears, humidity, workouts and the long way home — without a single touch-up.
Featured
Curated for the everyday icon
A tightly edited selection of the formulas our community reaches for first.
Bundle & save
Take the whole collection home together
24-hour wear
Flex-hold pigments locked in a breathable film that moves with your skin from sunrise to afterparty.
Waterproof
Tears, rain, sweat and swims — tested at 98% humidity so colour never runs when you do.
Smudge-proof
Transfer-resistant finishes that stay on your face, not on your mask, mug or collar.
Best sellers
Loved on repeat
The formulas that sell out, restock, and sell out again.
Best value
Every best seller is inside the bundle
The Holy Grail Collection
Sis, 3 beauty essentials including the mini samples! Don't miss this bundle.
Every long-wear hero in one glass case — save when you take the full ritual home.
$232.79$290.99Save 30%Free samples included3 deluxe minis in every bundle
Explore the collectionReviews
Worn and adored
Reviews from your customers will appear here.
The Beauty Journal
Makeup tips, shades and brow care
Shade matching
Shade matching at home: find your exact match in five minutes
Undertone, depth and oxidation explained — plus the jawline test that beats guessing from a screen.
6 min read
Read articleEyebrow care
Eyebrow care: tint, shape and keep brows looking natural
A gentle routine for fuller-looking brows, plus how to apply brow tint so it never looks drawn on.
4 min read
Read articleFAQ
Everything you're wondering
Standard shipping is $6.95 and arrives in 3–5 business days. Express is $14.95 and arrives in 1–2 business days. Orders over $75 ship free.
Still curious? Read our guides on long-wear makeup, shade matching and brow care in The Beauty Journal.
Find your Aura ritual
Two minutes, six questions — a personalised long-wear routine built around your skin type, finish and lifestyle.
Start the quiz